Should you buy Instagram followers?
Should you buy Instagram followers? Should you buy Likes? Friends? Random email addresses?
Lately, I have had some of my good emails ending up in my Spam box. As result, one of my morning habits includes taking a quick look at what is in the SPAM box before I dump it. This morning, the title of one email jumped out at me: “Buy Instagram 2000+ Followers Only $24.00” Think about it. This company is giving us the change to buy an Instagram follower for about a penny per subscriber. According to the email, they also sell fan page likes and Twitter followers.
Really??? Why would you want to purchase followers? Why would you want to purchase a random set of followers that have no interest in your topic? This applies to friends, likes and email addresses. Why would you want to buy a hundred or thousands of them? I am not even going to help promote this company by listing their name here. That would be a disservice to you.
How much influence does each follower have?
Think about it the example above for a moment. You would get 2,000 subscribers for $24. That is about a penny per subscriber. Since the company needs to make a profit, they are not going to be able to give each of these 2,000 people that are subscribing a penny for each person they subscribe to.
Even if they did, are people that work for pennies subscribing to random people’s Instagram, YouTube, Facebook, Pintrest or Twitter accounts the kinds of followers you want?
Do you really think they are going to have friends that might follow you just because their friend, that is getting paid less than a penny per follow, decided to follow you?
If you purchase 2,000 followers, do you think that those people are going to be interested in your crazy cat stories and videos? Or whatever you are about. If you have purchased these followers, do you think they really have a legitimate following themselves? Will their followers, if they have any, be interested in following you? Probably not.
If you had a friend in real life that was getting paid less than a penny for follow, to follow people, are you going to be interested in their network? Personally, I would have zero interest in my friend’s network.
In my humble opinion, buying friends and followers is a waste of money
One of the reasons why you want to build up followers is because each quality follower might have more friends that would be interested in similar types of things that you are interested in. People that would be interested in your niche. The things that you are trying to sell. Or the things that you are passionate about.
If you bought an email list extra cheap, think about this. Are you excited to look into your email box each day to discover that you have 258 spam messages that came in over the last 24 hours? How much time do you spend looking at these email messages? When is the last time your purchased a product or service that you discovered this way?
Do you really think that if you purchase a super cheap email list that you will be getting some qualified leads? I think no.
Yet, if you want to waste your money on it….go ahead. It’s your money.
Remember, it is quality that counts. Not quantity
Having a huge number friends or followers, does not mean that you will be able to earn lots of money.
The Exception to Purchasing Leads
Now that I have said that, I must say there is an exception to purchasing leads, emails or addresses.
There are some reputable companies out there that maintain lists of their members that they sell. They do extensive market research and collect public information on very targeted groups of people. For example, they may collect information on people that are over 45 years old that own a yacht in Florida that have agreed to let their information be shared to advertisers that are selling products or services pertaining to their hobby.
If your target audience includes 50 -60 year old Florida residents that are potentially interested in yacht insurance, this mailing list could be very beneficial. Guess what? This mailing list is going to cost significantly more than $24 for 2,000 names. These type of leads will most likely cost you hundreds of dollars. Or you may be required to pay a referral fee upon the completion of a sale.
If it is so cheap that it sounds too good to be true, it probably is.
Remember, there are no real shortcuts…. If you focus on creating and sharing content that your audience will like; you can organically grow the number of your followers and subscribers that you have. The others, that you purchased or found indiscriminately, are all meaningless in the big scheme of things. Save your time and money.
I was just thinking out loud.
Do you agree? Why or why not?